Ribble Cycles launched their all-new Ribble Collective today – a group of talented individual privateer riders competing across multiple cycling disciplines, who will be ‘Riding As One’ with the support of Ribble.
The Ribble Collective is a group of diverse, like-minded riders all sharing a true love of cycling. With the support of Ribble Cycles, the Ribble Collective riders will be able to set and achieve their own cycling goals across the year.
As well as being brand ambassadors, they will also test products in the real world, providing valuable feedback, gain support and encouragement from each other and help to inspire a wider audience to get involved with cycling.
The Ribble Collective will be racing on a mixture of bikes from Ribble’s Ultra SL R, Endurance SL R, Gravel SL and Ultra Tri ranges.
Neil Pinkawa, Head of Brand Marketing, Ribble said;
“For 2023, we had the vision to look at the cycling landscape creatively and introduce this new model, allowing us to work in close collaboration with each individual rider and support them to achieve their own riding goals as well as telling their own unique story on two wheels.
“We are really excited about the future of the Ribble Collective and we feel we have built a strong, diverse and varied roster of riders for the 2023 season.”
To bring the Collective together, the riders will all share the same custom paint finish, comprising of a subtle teal-to-black odyssey fade, with teal decals and the all-new metallic abstract teal flicker design across the bars and forks. RC monograms and custom top caps complete the race ready machines.
The teal palette and abstract teal flicker have also been incorporated into the 2023 kit design – the result of a partnership with HUUB, which sees both brands sharing an ethos of continuous improvement, innovation and deliverance of speed across their products.
The Ribble Collective bike and kit were unveiled to the riders at the team’s launch evening at Ribble’s flagship showroom in Clitheroe before the Collective flew off for a training camp in Spain.
The Collective will be in action on and off-road, across the year, across the globe at many events including UK based races, Unbound in the US, The Rift in Iceland, FNLD GRVL and Migration in Kenya to name a few…
The Ribble Collective colourway will be available via Ribble’s online CustomColour tool and can be applied to any Aero, Endurance SL R / SL, Gravel SL or Tri models…
The Ribble Collective is a no-obligatory secondary sponsor model, with no rider having to rep a particular brand or supplier, freeing them up to obtain their own secondary sponsorship opportunities beyond Ribble. The brand partners working with The Collective simply offer those riders new to the world of being a privateer access to such brands and products in the first stages of their career.
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The Ribble Collective Class of ‘23
- Joe Laverick – Road, Gravel & TT
- Amira Mellor – Gravel & Road
- Mikey Mottram – Gravel & Road
- Maddy Nutt – Gravel & Road
- Tom Couzens – Road, Gravel & MTB
- Cam Jeffers – Road
- Ben Chilton – Road & CX
- Metheven Bond – Gravel
- Sean McFarlane – Tri
- Dee Allen – Tri
- Saoirse Pottie – E-Endurance
The Ribble Collective also incorporates five of it’s own competitively riding employees, as a ‘Factory Division’ of the Ribble Collective community;
- James Holloway – TT
- Tom Simms – Tri
- Kathy Beresford – Endurance & MTB
- Daniel Jones – Endurance
- Calvin O’Keefe – Endurance
Other partners supporting the Ribble Collective include:
OTE sports nutrition – supplying the Collective riders with their range of naturally flavoured, functionally effective energy products and recovery drinks.
Mavic – supporting with both race and training wheels for selected Collective riders, equipping their bikes with versatile medium profile carbon SL45 wheelsets, across all categories. Mavic have also extended their support to include supply of Comete Ultimate helmets and Cosmic shoes.
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More info on the Ribble Collective, the 2023 rider roster, race bikes and race schedule can be found here…
